Marketing Help Wanted: ATC, Harpers Ferry

Published Oct 7, 2013

Appalachian Trail Conservancy's Headquarters in Harpers Ferry, WV ~~ Photograph by Robert Sutherland

Appalachian Trail Conservancy's Headquarters in Harpers Ferry, WV ~~ Photograph by Robert Sutherland

The Appalachian Trail Conservancy (ATC) protects and promotes the Appalachian Trail (AT).

They are serious about their mission, but they're nice folks who understand they have great jobs serving a great cause.

ATC has an opening for a Marketing Assistant at their headquarters in Harpers Ferry, WV.

I know what you're thinking. Why didn't they jump at the chance to have me on staff, right? Yeah, that wasn't going to happen. No way the ATC would meet my demands:

  • Title: Supreme Allied Commander
  • Salary: Six digits, before the decimal point
  • Staff: My pal, Julie Judkins, as Sub-Supreme Allied Commander
  • Perks: Allowing me to have concession rights at key places along the AT: Springer Mountain, Clingmans Dome and Mt. Katahdin.
Take a turn in your career to work at the Appalachian Trail Conservancy in Harpers Ferry, WV. ~~ Photograph by Robert Sutherland

Take a turn in your career to work at the Appalachian Trail Conservancy in Harpers Ferry, WV. ~~ Photograph by Robert Sutherland

Their loss is your gain.

You probably don't have to be a thru-hiker to get the job, but it would help if you knew more about the Appalachian Trail than most folks.

Marketing Assistant

Location: ATC Headquarters; Harpers Ferry, WV Supervisor: Director of Marketing and Communications Status: Exempt (Grade 11) Department: Marketing and Communications

Job Description Summary

Under general supervision, the Marketing Assistant is responsible for assisting and implementing all marketing strategies by developing various elements essential for the growth of the organization. This individual works under the Marketing and Communications Director and carries out several tasks to facilitate campaigns for the organization.

ATC's Mission

The Appalachian Trail Conservancy's mission is to preserve and manage the Appalachian Trail - ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come.

Essential Duties & Responsibilities

  • Provide assistance in terms of logistics to community events
  • Assist in writing and editing sales and marketing materials which include sale sheets, presentations, white papers, and collateral materials
  • Maintain project tracking spread sheets and business line marketing calendars
  • Prepare press releases and event announcements
  • Update the ATC's website using Content Management System
  • Assist in the ATC's online marketing campaigns such as PPC and SEO efforts
  • Assist in promotional marketing campaign development
  • Maintain the ATC's social media accounts
  • Measure, reports, and track responses on marketing campaigns such as events, press releases, social media, etc.
  • Other duties assigned


  • Requires a bachelor's degree in Marketing, Communications, or equivalent work experience in related field
  • Knowledge of marketing principles
  • Ability to evolve and stay current with new technologies and apply those new technologies to understood marketing principles
  • Capable of writing reports, procedures and business correspondence
  • Ability to work individually on self-driven projects
  • Demonstrate ability to solve problems, analyze systems and data and suggest appropriate solutions as necessary
  • Well built skills in organization, prioritization and time management
  • Works well with multiple project deadlines, paying close attention to even the smallest of individual project details.
  • Attention to detail and accuracy in performance
  • Highly self-motivated individual
  • Strong desire to learn and advance Marketing and Communications skill set and to contribute valuable content to Appalachian Trail Conservancies Marketing and Communications initiatives

Click Here for More Info on ATC Marketing Assistant Opening

Tags: Tourism, Appalachian Trail Conservancy, Appalachian Trail, and News

About the Author Robert Sutherland:
Robert Sutherland is a travel writer enjoying life. Robert has two adult daughters and six grandchildren.
Related Articles

Appalachian Trail Flip Flop hikers begin their trek at Harpers Ferry, WV, and do half the Trail, then they come back and go the other direction!

Published Oct 29, 2014. The Appalachian Trail Conservancy (ATC) held a membership drive in Atlanta on 10-25-14. They showed the film: The Appalachian Trail: An American Legacy.

The annual Holiday Open House Party at Appalachian Trail Conservancy's headquarters in Harpers Ferry, WV, melds the old with the new for a memorable time.

Published Oct 30, 2014. On 10-29-14, Appalachian Trail Conservancy Director of Marketing & Communications Javier Folgar released details of the ATC's new Five-Year Strategic Plan.

Harpers Ferry, West Virginia, is home to the Appalachian Trail Conservancy's Headquarters. They pack a lot of dedicated workers into one small building.

Come celebrate the Appalachian Trail's Flip-Flop Kickoff Weekend in Harpers Ferry, WV. Kiss mountain sailors goodbye before they sail the hills to Katahdin.

Published Jul 30, 2015. The Appalachian Trail Conservancy added new members to its board of directors. Meet the new ATC board here. They have a vital role in preserving the Trail.

The Kennebec River Ferry will run from May 27 -- October 10, 2016. This free service for AT hikers is provided by the Appalachian Trail Conservancy.

Appalachian Trail hiker Geraldine Largay, whose Trail name was "Inchworm" due to her speed, disappeared from the Trail in Maine one year ago. Where is she?